Content
Content marketing from scratch
Useful content builds trust before the sale. How to pick themes, formats, and distribution so content supports performance, not vanity metrics.
Strategy, not noise
Content marketing is not random publishing. It is a strategy: teach, clarify, or inspire the audience you care about, in formats they actually consume.
Themes, formats, and channels
Start from customer questions and buying jobs: what people need to believe before they act. Match depth to the channel: long articles for search depth, short clips or carousels for social, landing copy that converts.
Measure what matters
Measure what matters for your model: assisted conversions, engagement quality, and cost per qualified lead, not only impressions.
More to read
Strategy Effective landing page
A landing page should do one job: move people toward a single action. Here is how we think about structure, message match, and CTA clarity.
Performance What is Google Ads and how does it work?
Google’s advertising system helps businesses reach people in Search and on partner sites. How it works, what you gain, and how to approach campaigns (based on the original Intredo article).
Performance How to optimize your ad targeting
Targeting is defining who should see your ads. Balance reach and precision: too narrow stalls learning; too broad wastes spend.