Performance
How to optimize your ad targeting
Targeting is defining who should see your ads. Balance reach and precision: too narrow stalls learning; too broad wastes spend.
Goals and signals
Good targeting starts with the business goal (sales, leads, or awareness) and the signals that separate valuable users from everyone else.
Reach vs. precision
Broad versus narrow is not a religion. Early on, you often need enough volume for the algorithm to learn. Later, layered audiences, exclusions, and creative variations sharpen efficiency.
Maintain segments over time
Refresh segments as seasons, offers, and competitors change. The best targeting is maintained: reviewed, tested, and aligned with creative message match.
More to read
Performance What is Google Ads and how does it work?
Google’s advertising system helps businesses reach people in Search and on partner sites. How it works, what you gain, and how to approach campaigns (based on the original Intredo article).
Strategy Effective landing page
A landing page should do one job: move people toward a single action. Here is how we think about structure, message match, and CTA clarity.
Content Content marketing from scratch
Useful content builds trust before the sale. How to pick themes, formats, and distribution so content supports performance, not vanity metrics.