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Practical notes on media, content, and how we work: short reads for your next campaign or project.

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  • Performance16 Jun 2021·9 min read

    What is Google Ads and how does it work?

    Google’s advertising system helps businesses reach people in Search and on partner sites. How it works, what you gain, and how to approach campaigns (based on the original Intredo article).

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  • Performance18 May 2021·3 min read

    How to optimize your ad targeting

    Targeting is defining who should see your ads. Balance reach and precision: too narrow stalls learning; too broad wastes spend.

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